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About Us

The Instagram Dynamic Duo

We met during lockdown through Instagram and our shared love of watching and producing reels. We soon realised how powerful reels were for growing our accounts and decided we could use our knowledge and expertise to help others fall in love with reels too.

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Andie McDowell

Andie lost her wedding video business of 12 years in 2020 and threw herself into sharing her love of gardening with the community on Instagram.

Last year Andie started selling dahlia tubers in beautifully curated collections with videos on how to grow them, she created the UK’s largest PYO flower farm and made newspaper headlines with her dahlia display at Chelsea Flower Show.

 

She has built her entire business through harnessing the power of video on Instagram and has over 60,0000 followers.

Follow Andie @dahliabeach

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Kirsty Raper

Kirsty is a digital marketing specialist who helps brands and accounts in the homes and garden space to use Instagram more creatively (and efficiently!) to grow their business.

 

With over 10 years in PR and communications she set up Rebuildagram when the pandemic hit, to help small businesses pivot to using digital marketing.

 

She is a huge fan of Reels as they are one of the most powerful ways to reach new people in the increasingly crowded and competitive space that is Instagram.

Follow Kirsty @rebuildagram

 

Kick off your 2025 with our FREE webinars!

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Types of reels you need to be using in 2025

Master hooks and calls to action in your reels

Why your reels aren't performing & how to fix it fast 

Editing like a pro for your reels

Learn how to make your content stand out with reels that truly connect to help you grow your following or attract more customers. 

How to create 99 hooks that are unique to your business in less than 60 seconds and why they're important. PLUS how and where to use compelling calls to action in your reels

Learn how to evolve your strategy and create reels that hook your audience and keep them coming back for more, helping you grow your following and attract new customers.

Catch the replay of our free webinar, where we share all our top tips to help you edit your reels like a pro in 2025!

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